Renowned Indonesian designer Raden Sirait held a dazzling fashion show at the marketing gallery of The Elements Apartment, located on Epicentrum Boulevard Barat, Rasuna Epicentrum, Jakarta, on November 21, 2019.

Runaway Forward 2020: A Showcase of Elegance

Titled Runaway Forward 2020, the event featured 30 of Raden Sirait’s latest creations, ranging from intricate batik and elegant kebaya to modest yet glamorous Muslim dresses. Adding to the excitement, several Indonesian celebrities such as Ardina Rasti, Prisia Nasution, and Naimma Aljufri graced the runway as models, making the event even more special.

A Prestigious Venue for a Prestigious Brand

This was the second time Raden Sirait chose the marketing gallery at The Elements as his fashion show venue. He praised the apartment's prestigious ambiance, which aligns perfectly with the high-end image of his brand and clientele. The strategic and easily accessible location also made it a natural choice for hosting such a premium event.

A Night of Style and Entertainment

Hosted by Asty Ananta, the fashion show drew an enthusiastic crowd of around 100 guests mostly loyal fans and long-time customers of Raden Sirait’s designs. The event opened with a stunning performance by Putri Ayu Silaen, winner of the first season of Indonesia Mencari Bakat, who captivated the audience with her rendition of Never Enough by Loren Allred.

Star-Studded Performances That Lit Up the Night

The excitement didn’t stop there Indonesian pop diva Vina Panduwinata made a surprise appearance as the guest star. Her energetic performances of Cinta Indonesia and Burung Camar had the crowd singing and dancing along, adding a joyful, unforgettable energy to the night.

A Collaboration That Reflects Shared Values

The Elements Apartment expressed great pleasure in collaborating with Raden Sirait. As a designer with a loyal upper-class clientele, his brand naturally aligns with The Elements’ own target market of premium property buyers. To mark the special occasion, The Elements also offered exclusive promotions to priority clients from partner banks under Sinar Mas Land.